Storytelling seems to become more fluid in a digital and interactive environment. As much as we might want to structure a story by beginning or end, an online story or website doesn’t necessarily have the same structure when it becomes interactive that you intended. For example, while website designers may expect the home page to be the first page a viewer sees, sometimes Google or an emailed link lands them on some random inner page without the “introductory” info your home page intentionally provides.
Arguably, the digital environment may improve or worsen academic writing and argument depending on its contributors. For example, many people complain that correct spelling, proper grammar, capitalization, or other writing conventions have disappeared in the digital age. On the other hand, the attention span of an online viewer seems much shorter and an argument might have to become much more concise in an online environment. Beyond the question of better or worse, digitally published academic material still seems to have less credibility to other academics than print publications, unless the topic is digital media.